Interact with all your social networks at once from your phone or on the Web

NewBay LifeCache Social Networking Gateway (SNG) is the most feature-rich and flexible system that enables operators to offer aggregated, scalable social networking services for subscribers.

It allows subscribers to instantly socialize with their friends on popular community sites including MySpace, Facebook, YouTube, Bebo, Photobucket and Flickr.

SNG integrates with handset clients, desktop software and web applications to offer an easy to use social networking service to drive revenue, add features and ensure operators are the center of subscribers' digital lifestyles.

Features

• Aggregation of social network data including comments, messages, friend requests from multiple sites into a single feed
• Enables integrated access to updates and in-mail from Facebook, Flickr, MySpace, Bebo and many more
• LifeCache Social Networking (SONA) API provides out of the box support for leading social networks, enabling 3rd party sites to instantly be part of aggregation feed.
• Sends SMS alerts to users indicating that there has been activity on their social networks
• Automatic routing and transcoding of media to multiple destinations

Benefits

• It positions network operator at the center of subscribers' digital lifestyles
• Simplifies integrations - Operator only needs to integrate once and provide one interface that allows users to post to many destinations
• Drives data, messaging and voice revenue
• Reduces subscriber churn by adding a differentiating, customizable and network-upgradable social experience to the handset
• Operator retains control over relationship with 3rd party sites and can enforce policies at the Gateway to promote, demote or remove sites from their service
• In combination with LifeCache Social Networking Client, forms complete aggregated social networking solution