Mobile World Congress 2009 – Barcelona, Spain – 18 February 2009 – NewBay, the leader in digital lifestyle solutions for operators, today announced that its LifeCache Social Networking solution has been named 'Best Technology' in the Global Mobile Awards, at Mobile World Congress 2009, in Barcelona, Spain. The award recognizes LifeCache as the leading aggregated social networking solution for operators based on its proven user experience and its unique ability to easily mobilize online communities through its LifeCache SONA API. LifeCache Social Networking currently supports a host of social networks including Facebook, MySpace, YouTube, Bebo, Flickr, Meetic, Knuddels and Dailymotion.

Comprising of the LifeCache Social Networking Gateway and LifeCache Social Networking Client, the LifeCache Social Networking solution is the world's most comprehensive aggregated social networking experience in an operator branded environment. It presents popular information from online communities in a single feed allowing subscribers to instantly engage with friends and family across third party sites.

Commenting on the entry, the Global Mobile Awards 2009 judges said, "An impressive product for stimulating network usage and revenue. The flexible deployment models should fit with any operator or MVNO looking to tap into the Internet social networking culture."

A highlight of the solution is its extensive interoperability:

• Available over-the-air or pre-embedded in hundreds of handset models, from legacy phones through to handsets featuring the latest smart phone technology
• Available on J2ME, Symbian, Windows Mobile, iPhone, Android and RIM platforms
• Provides for full internationalization and localization
• Selective integration with multiple social networking sites through client, WAP/mobile Internet and desktop
• Supports any Internet connection including 3G, Wifi and femtocells

LifeCache's unique SONA API allows online communities to connect easily and efficiently to the Gateway and immediately enjoy full benefits of mobilization, such as increased traffic, further user engagement and the ability to reach a wider audience on the mobile platform. Social networks interested in joining NewBay's partner program can obtain further information by emailing sona@newbay.com.

"We are honored by the award win which is testament to the benefits that the Social Networking solution provides both operators and social networks," said Dr Nagappan Arunachalam, Chief Marketing Officer, NewBay Software. "We are currently working with leading social networks worldwide and look forward to expanding our regional social networks partner base."

Other key user features of the LifeCache Social Networking solution include:

• Zero-click or one-click media upload to multiple destinations
• Aggregated single feed social networking experience
• Browse and comment on your media and your friends' media
• Update profile status
• Send & receive private messages
• Receive alerts on Social Networking activity

Upcoming releases of the LifeCache Social Networking solution will include: send and receive IM and email; integration with address book contacts, support for face tagging and virtual gifting.

The technology is currently deployed by a number of operators including Orange, T-Mobile and Vodafone.

To experience a demo of LifeCache, visit NewBay at Mobile World Congress, Barcelona, Spain, 16 to 19 February 2009, Hall 1, Stand 1F17.