Dublin, IRELAND – 29 July 2010 – NewBay, the leader in digital lifestyle services, today announced that AT&T* has chosen NewBay LifeCache to help bring to market a new media management service. The service, called AT&T Mobile Share, lets customers easily upload, manage, store and share user generated videos and photos across multiple screens. Users can easily send media to contact lists, personal computers, an online-based AT&T Locker or leading social networking sites such as Facebook, MySpace, Bebo and Photobucket.

The service is comprised of several components:

• Handset Client – Pre-embedded AT&T Mobile Share client to instantly capture, select and share photos and videos with chosen sites and people. The Mobile Share client is also synchronized with AT&T Locker, enabling destinations created online to become Mobile Share destinations on Mobile Share-capable phones.
• AT&T Locker – A personal online hub to securely store and manage media. AT&T Locker includes image editing functionality and intuitive drag & drop features to transfer and share media with friends and social networking sites. Video can be uploaded and is automatically transcoded to provide the best viewing experience on the user's device. AT&T Locker also offers album, slideshow view, media tagging and photo printing options.
• Desktop Application – A downloadable client to easily transfer photos and videos from your mobile phone or AT&T Locker directly to your desktop.

Commenting on the announcement, Dr Nagappan Arunachalam, CMO at NewBay Software said, "We know AT&T is committed to providing a terrific user experience and we are proud to be their supplier of choice in helping to deliver this uniquely tailored service to their customers."

"Our subscribers have made sharing photos and videos with friends and family a big part of their digital lifestyles," said Ted Woodbery, vice president of Wireless Data, Voice and Ancillary Products for AT&T Mobility and Consumer Markets. "With AT&T Mobile Share, we wanted to enable this through a simple user experience. This service makes it easier for our customers to quickly and securely share and store the important events they've captured on their cell phones."

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About NewBay Software
NewBay Software is the leader in digital lifestyle services, enabling subscribers to create, store, manage, view and share user content. NewBay LifeCache product suite empowers operators to deliver an integrated set of converged rich-media services across any Internet connected device such as mobile, PC and TV. NewBay's products include social networking, photo and video albums, digital vault, handset and desktop clients, smart address book and messaging services. NewBay LifeCache products are built on NewBay's Astra user content platform to uniquely provide telco-grade, scalable solutions.

NewBay enables operators to increase ARPU, drive messaging and data traffic, strengthen customer loyalty and build communities and social networks based on user generated content. NewBay is delivering profitable, highly successful commercial services for operators. Customers include T-Mobile, Telefónica O2, Orange, U.S. Cellular, AT&T, Telstra, Alltel Wireless, and LG Electronics. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator services.

NewBay is based in Dublin, Ireland; Seattle, Palo Alto and Raleigh, USA; London, UK and Dusseldorf, Germany. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Growth Partners.

For further information, please contact:
Amanda Campbell
Marketing Executive
NewBay Software
Tel: +353 1 6350700
Cell: +353 86 606 9177
Email:

Carol Clavin
VP Marketing Communications
NewBay Software
Tel: +1 (206) 576 3000
Cell: +1 425 246 9049
Email: