NewBay to provide multimedia album service to U.S. Cellular customers

New service allows customers to instantly store and share photos online

Bellevue, Washington –8th September 2008 – NewBay Software, the global leader in digital lifestyle solutions for carriers, today announced that U.S. Cellular has chosen its LifeCache solution to launch a media album service. The Online Album branded service provides photo storage for U.S. Cellular customers.

NewBay LifeCache was chosen as the multimedia album platform to enable a new user generated content service. Using the Online Album service, customers can instantly upload and manage content including photos direct from their cell and create their own photo blog to share experiences securely with friends and family.

"NewBay LifeCache is the solution of choice for leading carriers worldwide. Our live services have processed billions of media, with millions being uploaded now on a daily basis. We are excited to be working with U.S. Cellular to provide a service we know their customers will really enjoy using," said Dr Nagappan Arunachalam, Chief Marketing Officer, NewBay Software.

"Providing the ideal customer experience means carefully selecting and providing products and services that really matter to our customers," said Alan D. Ferber, Chief Marketing Officer at U.S. Cellular. "The Online Album will enhance this experience by providing a place for our customers to securely store and share precious memories and pictures captured by their cell phones."

Timo Bauer, Senior VP and General Manager of NewBay Software Americas added, "NewBay is committed to delivering value add digital lifestyle solutions for carriers. LifeCache combines Internet innovation with carrier reliability, providing full converged online and cell phone publishing, multimedia storage and community features. No other service gives such versatility for cell phone users. We are delighted to be U.S. Cellular's supplier of choice to provide a service that is easy to use and extremely enjoyable and entertaining for customers."

NewBay will be demonstrating its complete range of LifeCache solutions at Booth #1239 at CTIA Wireless IT & Entertainment 2008.

About U.S. Cellular
The 8,700 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. Based in Chicago, U.S. Cellular is the nation's sixth-largest wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.

About NewBay Software
NewBay Software is the global leader in digital lifestyle solutions for operators, enabling subscribers to create, store, view and share user generated content. NewBay enables operators to increase messaging, data and content revenue, strengthen customer loyalty and build communities and social networks based on user generated content.

NewBay LifeCache™ product suite empowers operators to deliver an integrated set of converged rich-media services across any internet connected device such as mobile, PC and TV. NewBay's carrier grade product based solutions include photo and video albums/blogs, social networking, handset clients, network address book and messaging services. NewBay is delivering profitable, highly successful commercial services for operators including T-Mobile, Telefonica O2, Alltel Wireless, Orange, Vodafone, Swisscom, Bell Mobility, Maxis and SETAR NV. Its LifeCache services have been launched to over 250 million subscribers. LifeCache uploads millions of media a day and over the past 5 years has processed billions of photos and videos.

NewBay is based in Dublin, Ireland; London, UK; Dusseldorf, Germany; and Bellevue, USA. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Ventures.

For further information or to arrange a briefing, please contact:
Amanda Campbell
NewBay Software
Tel: +353 1 6350700
Mobile: +353 86 6069177
Email:

Jonathan S. Guerin
Communications Manager
U.S. Cellular
773-399-4379 desk
773-317-0113 cell
Email: