GSM World Congress 2005, Cannes, France – 15 February 2005 – SETAR NV, a leading mobile operator in the Caribbean, has seen explosive growth in MMS since launching NewBay's FoneBlog service in 2004. The mobile blogging and multimedia album service provides a fun, community mobile service that forms the core MMS offering for SETAR. Since launch, it has surpassed all expectations in MMS traffic and activity, achieving 30% penetration and an average of 5 MMS messages and 3.5 Mb of WAP data per subscriber per month. SETAR subscribers are already addicted to taking pictures and instantly posting them via shortcode direct to their own personal websites from their camera phones. The service is branded Waw! Blog and is available at http://www.wawblog.aw.

Commenting on the mobile blogging service, Raul Ponson, Technical Manager at SETAR said, "NewBay's FoneBlog is the perfect application for MMS. It's an easy to use, fun and entertaining service that gives our customers a reason to own a camera phone and most importantly something exciting to do with their pictures. We set aggressive traffic targets for our launch of MMS and are delighted to say that with FoneBlog we have exceeded all levels of activity."

Waw! Blog users are posting and storing pictures, animations, text, sounds and video from their camera phones, and sharing them instantly with friends, family and other Waw! Blog users. Waw! Blog has created a dynamic, fun mobile community in Aruba where users are commenting on each others entries and sharing experiences and events on the go. One user alone has received over 95,000 comments on entries, demonstrating the interactive power of FoneBlog.

"Mobile Blogging and personal multimedia albums clearly generate return on investment, drive MMS and WAP traffic and build customer loyalty," said Paddy Holahan, CEO of NewBay Software. "Waw! Blog has created a superb MMS craze in Aruba. Users are having fun capturing and showcasing their lives, views and experiences while interacting and making friends with other Waw! Blog users. This is what mobile blogging is all about."

NewBay Software offers FoneBlog worldwide to Mobile Network Operators as a white label product available under ASP or software licensing terms. Under this agreement, NewBay is hosting and managing the WAW! Blog service, under the SETAR Waw! brand. In addition, NewBay is also providing moderation and support services.

FoneBlog is a server based mobile blogging and multimedia album system that integrates to operator messaging, portal and billing systems. Its advanced architecture supports all mobile networks and the full range of multimedia standards and handset capabilities. NewBay also offers full deployment, integration, design, animation, moderation, management and support of FoneBlog to allow for rapid deployment and ongoing promotion.

About NewBay FoneBlog:
NewBay FoneBlog is a full mobile blogging and multimedia album solution designed specifically for mobile operators that allows users to easily create and maintain their own personal websites direct from their mobile phone. With FoneBlog, mobile phone users can instantly post photographs, audio, text and video to their Blog so they can share their digital content and media with friends and family and create their own dynamic mobile communities. FoneBlog can be viewed using WAP or a standard web browser.