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Telefónica O2 – O2 Bluebook

The challenge

Telefónica O2 sought a simple, intuitive way to store, view and share subscribers' personal messages, images, video and user generated content accessible via Web, mobile Internet and voice. Their business objective was to reduce churn and keep subscribers within their network.

Our solution

Telefónica O2 UK chose NewBay LifeCache products Message Minder and Photo & Video Album and the NewBay Astra infrastructure framework to enable the highly successful 'O2 Bluebook' service. The combination of LifeCache products met key feature requirements:

  • Personal space in the cloud for users to securely store, share, manage and print their mobile content
  • Network initiated message backup (SMS & MMS)
  • User friendly Web UI
  • Integration with the O2 portal address book

The result

In 2006, O2 launched Bluebook and has continued to build on the service, adding new functionality. On New Year's Day 2009, Bluebook processed over 16 million messages. The service is available for O2 UK subscribers at o2.co.uk/bluebook.




At O2 we realize the significant value that our customers place on their messages and the memories they represent. That is why we chose NewBay to deploy our flagship Bluebook service," said Richard Porter, Head of Voice and Messaging, Telefónica O2 UK. "Bluebook's robust handling of a record volume of messages over a very short timeframe demonstrates the solution's ability to meet the significant demands of this popular service".