Building Loyalty and Generating Revenue

NewBay FoneBlog is building mobile communities for operators around the world, giving users a reason to own a camera phone while driving MMS and data traffic.

By our human nature we all want to communicate and meet people. The Internet presented new opportunities for one to many and many to many communication and interaction, creating a proliferation of web-based communities. SMS was a success due to its simplicity, bringing together users of all ages, offering them a convenient means of communication with friends and family. Now, the increased adoption of camera phones presents a fun and addictive means of communication, allowing users to share more emotions through photos, audio and video - making communication real. The popularity of online communities, combined with the multimedia messaging boom has given rise to the phenomenon of mobile community applications that are set to increase ARPU and customer loyalty.

At a basic level, communities form when a group of people share a common interest. Communities can be private - consisting of friends, family or colleagues; or public - a disparate group drawn together because of a common interest. By their nature communities are highly viral. They build themselves and are owned by their members and therefore members will invite others to join and the community will continue to grow. By providing the platform to bring people together and exchange messages, FoneBlog creates a user-friendly, fun, entertaining and addictive experience for members. In essence, FoneBlog builds mobile communities:

• Content: FoneBlog is defined by user generated content such as text, pictures, audio and video all sent from a mobile phone which is instantly available to millions of users around the world.
• Audience: FoneBlog members automatically build an audience for user content. FoneBlog is viral by nature so each member brings new members.
• Community Management: FoneBlog classification and search functionality allows members and visitors to easily find FoneBlogs and people that would be of interest to them. Eg Common location or shared music interests. FoneBlogs can also be classified by latest and greatest which creates a buzz amongst members.
• Animation and interactive features such as 'commenting', 'voting', 'share with a friend', 'subscribe to my Blog', 'SMS or MMS me' 'buddy list' drives increased visitors and interest. FoneBlog also allows broadcast to members by MMS, SMS, WAP Push and email.
• Reputation System: FoneBlog enables the community to assign ranks to its members and establish a trust system amongst them eg members can be ranked based on the in the community.
• Identities: Members can customize their own identity within the community using 'avatars'(pictures or icons).
• Anytime, Anywhere: Ability to view a FoneBlog on your phone browser and comment or vote on a FoneBlog also builds communication while increasing data traffic.
• Anyone: FoneBlog can also be used as a community blog allowing people with similar interests to post, comment and discuss. See a live Community Blog which brings together rugby fans from across Ireland to share their experiences by MMS and SMS - http://www.foneblog.ie/rugbyfan
• Marketing: The community, fun and exciting nature of FoneBlog presents enormous marketing potential for operators. However, as communities are viral by nature a large marketing drive may be advantageous but not essential.
  • Run competitions for members or non-members Eg Best Party Photo Wins a Prize.
  • Enhance current marketing and sponsorship programmes, Eg Sponsoring a sports event, then create a FoneBlog of the event and encourage attendees to post pictures to the blog and capture the event through their eyes - the winning goal of the football, the best try of the game.
  • Official FanBlogs - Well known celebrities can run their own FanBlog and allow members to comment and chat.

For more FoneBlog features click here.

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