Maximising Notification Revenue Opportunities for Operators
As Seán Finlay discussed in an earlier blog entry, ‘notifications’ are key to delivering effective services and smartphone applications, but there are numerous challenges in delivering effective notifications. In this blog post I will examine these challenges from an operator perspective, suggest a solution that can be easily embraced and briefly describe the benefits of…
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Why wait for GSMA’s Rich Communication Suite (RCS)?
The GSMA’s Rich Communication Suite (RCS) initiative is the operator community’s follow-up messaging initiative to SMS, MMS & instant messaging (IM). RCS is meant to help operators capitalize on ‘what’s next’ in the messaging arena, while also minimizing any interoperability issues as initially experienced with SMS, MMS & IM. This all sounds good, except for…
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Twitter’s Analytics Deal Supports Belief that Operators are Sitting on a Data ‘Gold Mine’
Twitter recently announced that outside developers will now be allowed to purchase access to 50% of all the messages that flow through its network. Twitter’s network supports more than 30 billion messages (Tweets) a year, Facebook users make over 25 billion status updates a year and operators’ networks will support over 200 trillion text messages…
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