Arun is Chief Marketing Officer at NewBay Software.

Prior to NewBay, Arun was co-founder of Inamobile Ltd, a successful developer of handset and mobile imaging solutions. Inamobile was acquired by NewBay in July 2006. At Inamobile, Arun was instrumental in winning strategic contracts and building strong partnerships with O2, Vodafone, Orange, T-Mobile, Nokia and Samsung. He drove the strategic direction of the company, and adapted Inamobile's focus in accordance with the fast changing mobile environment. Previously he was co-founder of an online greeting card company, Endlesscards, which was sold to a competitor. He graduated from Medical School (MbChb) at Liverpool University UK.