Your messages online and in one place!

The NewBay Unified Cloud Messaging solution gives subscribers a compelling, simplified messaging experience by providing a secure personal space for managing picture and text messages, voicemail, email, IM conversations and social network interactions.

This unified approach allows users to search, manage, forward and reply to messages easily and quickly. It provides a robust, scalable and versatile platform for storing and aggregating message content and enables the delivery of innovative messaging solutions across multiple screens including PC, handset and TV.

Using Web 2.0 interfaces, operators can integrate with other systems and create rich service mash-ups which drive traffic to operator portals and reduce subscriber churn. By offering users the ability to store their messages in 'the cloud', The NewBay Unified Cloud Messaging solution positions operators at the center of their subscribers' social life.

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Key Features

     Supports Multiple Message Types

  • Pluggable interfaces for the support of all message types including voicemail, email, IM and social network messages from leading providers like Facebook, Twitter, mySpace and more

     Automatic Network Copy for SMS and MMS

  • All message history – sent or received – is automatically copied from the operator MMSC and SMSC to be stored in a subscriber's personal repository

     Optimized Storage & Message Management

  • Provides scalable and highly reliable lifetime storage and archive of messages
  • Aggregated and people centric views of messages
  • Web or mobile Web interface enables users to easily manage, forward and reply to messages
  • Threaded conversation history with selected contacts gives a rich context for continued communication

     Supports Multi-Screen Messaging

  • Allows messages to be delivered via the handset, Web, TV or netbook - users can view, listen to or compose messages away from the handset

     Easy To Use Search, Sort & Retrieval

  • Messages can be searched and sorted based on sender/ receiver, date sent/received, message content or tag
  • Allows for partial and wildcard search capabilities and supports ordering via relevancy rank

     Push Notifications to any Destination

  • Combined with LifeCache Notifier, incoming messages can trigger push notifications such as clickable, desktop pop-up alerts
  • Enables push interaction with Social Networks such as Facebook and Twitter allowing text messages to be sent as profile updates

     Application Programming Interface (API) Server

  • Flexible platform allows for capabilities to be combined with other services such as operator address books to deliver rich, end user messaging experiences

     Call Logs

  • Online backup of call history.

Unified Cloud Messaging Architecture

     Text (SMS) and picture message (MMS) storage is implemented via network-initiated interception of message traffic as it passes      through the network. The Unified Cloud Messaging solution is designed to support multiple strategies for network copy including      SMPP Intercept, SIGTRAN Intercept and third-party netcopy, and is based on a parallel delivery model for messages.

     Once the SMS and MMS messages have been intercepted, they are stored and exposed to users via client interfaces. MMS      Network integration is affected by standard MMSC integration points including MM4 and MM7.


Benefits to Operators

  • Unified Cloud Messaging enhances the operator network, making it smarter, leveraging existing network content, improving service and driving new revenue opportunities.
  • Delivers a compelling and differentiating smart messaging service for customer retention and acquisition.
  • Proven to drive loyalty and reduce churn by providing lifelong storage and access to valuable social conversations.
  • Generates revenue opportunities such as increased web and text usage, charges for value-added messaging services, storage and sharing.
  • Leverages unique, cross device experiences to drive usage and engagement with the Operator brand. Seamlessly integrates SMS/MMS and voicemail content into a subscriber's larger social media ecosystem thereby complementing converged messaging, user content and social networking initiatives
  • Presents the operator with advertising, brand-marketing, cross-selling and up-selling opportunities.